yte-Questionnaire -

1-Product Information

● Are there any new products launching with this campaign?NoYes

● What quality/safety certifications does your milk carry?

2 - Target Market

● Who is your primary customer segment?FamiliesChildrenHealth-consciousUrban or rural marketsOther

● Which regions or states are you planning to focus on?

● Do you want to focus on B2C (consumers) or B2B (cafés, bakeries, retailers) as well?B2CB2B

3 - Objectives

● What are your main goals for this campaign?Brand awarenessDriving salesGaining distributors/retail partnersLaunching a new productBuilding trust around quality & purity

● Do you want to highlight price competitiveness, health benefits, or premium quality?price competitivenesshealth benefitspremium quality

4 - Budget & Timeline

● What is your advertising budget range for this launch?

● Do you have a fixed campaign duration

● When is the product launch planned?

5 - Advertising Channels

● Which platforms do you prefer for promotion?Television / RadioPrint media (newspapers, magazines)Digital & social media (Instagram, Facebook, YouTube, WhatsApp)Outdoor (hoardings, buses, metro, rural wall paintings)

● Are you open to influencer/celebrity endorsements?YesNoMaybe

6 - Key Messaging

● What brand values do you want to highlight?purityfreshnessfarm-to-tablehealthfamily careOthers

● Do you have a slogan or tagline, or should we create one?NoYes

● Any mandatory elements to include in ads (certifications, farmer support, eco-friendly packaging)?

7 - Competitor Analysis

● Who do you see as your main competitors in this market?

● Are there any campaigns from competitors you admire or want to differentiate from?

8 - Success Measurement

● How will you measure the success of this campaign?Sales increaseMarket share growthDistributor expansionBrand recall surveysSocial media engagement

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